Abstract: In this talk, we'll look at how the fraud and abuse landscape has grown in Flipkart over the last few years, what unique challenges it presents for e-commerce shoppers & sellers, how Flipkart has leveraged its big data platforms, machine learning platforms, analytics tools and data science to tackle this at scale; And finally lessons learned in this continuous journey.
Bio: Anand Lakshminarayanan is currently Vice President, Flipkart Data group with focus on user insights, fraud detection and demand planning as well. For over 2 decades in the industry, he has built a marketing platform to serve millions of eBay users with offers/promotions based on their interests/activities from different data sources worldwide, across multi-screens. He has also built a cloud solution for Enterprise communications (Microsoft Lync Online). He holds a Masters' degree in computer science from Georgia Tech., Atlanta and MBA from University of Washington, Seatlle.